Every year, hundreds of millions of Christians celebrate the coming of Jesus Christ through the practice of Lent, a period leading up to the appearance of the Messiah. For Cru’s annual Lent campaign, the team wanted to make something that was more family-friendly. So, naturally, I tried to pull out the pen and paper and return to my fine art roots by creating a massive library of custom illustrations, logos, and over 30 handwritten scriptures. The result? A brand that reached the 1,000’s with the gospel.